Sassy Jones, the nation’s fastest-growing privately held retail brand is now a multimillion-dollar enterprise with a brick-and-mortar location in Richmond, Va. The company designs unique jewelry, audacious ready-to-wear women’s clothes and accessories.
Owning a piece of Sassy Jones is about more than just owning the product– it’s also about empowerment and purpose. Every Sassy Jones purchase helps deter menstrual poverty to young African girls.
“I am thrilled to open our first location where customers near and far can come for a fully immersive shopping experience,” said Charis Jones, founder and CEO of Sassy Jones. “A place where the unicorns can play – it isn’t about the purchase, it’s about how each customer feels. I want the Sassy Jones woman to walk away with more than just a handbag, I want her feeling gorgeous, connected and loved. This location will be the first of many to do just that.”
Jones launched the brand from her minivan, which she drove across the country to various trade shows just months after giving birth to twins.
Teaching women to be fearlessly unapologetic with their style choices, the success of Sassy Jones is attributed to the brand’s cult-like fanbase, which grew rapidly after a series of Sparkle Parties – the brand’s weekly show garnering more than 30k viewers which teaches women how to feel undeniably confident in the brand’s newest arrivals. The Sparkle Party gained popularity among celebrities like Kim Coles, Cynthia Bailey and some of “The Real Housewives.”
Today, the multimillion-dollar brand has scaled to three warehouses, employing a team of over 40 employees, and has amassed countless national recognitions, including ranking at No. 24 on Inc. 5000’s list of fastest-growing, privately held businesses measured by revenue and growth. Sassy Jones was also named by Forbes as a top brand that thrived during the pandemic and continues to be a lifestyle brand that caters heavily to Black women, a market that is underserved by major fashion labels.
This article was originally published by BlackPressUSA.com.
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