*Propel Fitness Water is dedicated to increasing access to fitness – and has an ambitious new look and partner to help drive its mission. In the brand’s most impactful partnership to date, Propel has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand’s next chapter. Jordan’s partnership will extend across Propel brand platforms, from creative collaboration and storytelling to help further the brand’s efforts to drive access and equity in fitness.
Whether it be training for Creed III or preparing for his feature film directorial debut, Jordan is the embodiment of someone who is dedicated to learning, growing, and pushing boundaries.
Jordan is known for rallying the people around him to join in his journey and in 2023, sharing that energy and intentionality with exercisers of all levels in collaboration with Propel.
“I have been lucky to be surrounded by people who inspire me to achieve more through a sense of community, whether it’s in my workouts, or in my life, and I hope to do the same for others,” said Michael B. Jordan. “This partnership with Propel Fitness Water is a true collaboration that’s about supporting those who are actively and intentionally looking to reach their goals and grow each day. I’m eager to work together to make an impact to last for years to come.”
As part of the multi-year partnership, Jordan, in partnership with Propel, will provide resources, access, and opportunities for fitness in more spaces across the country. Propel will also play a role in Jordan’s marquee projects.
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PARTNERSHIP WITH MICHAEL B. JORDAN
- Featured on Limited-Edition Bottle, Integrating with “Creed III” On-Screen and In-Store – For the first time, Propel will release a limited-edition design exclusively on its Berry flavored 1 Liter bottles celebrating “Creed III,” Jordan’s feature film directorial debut hitting theaters nationwide on March 3. Jordan will channel his lead character on the label, a milestone product appearance for the actor. Fans can find the packaging in retail starting in late February and learn more about the promotion by visiting PropelWater.com/Creed3 beginning February 26th.
- Sponsoring Legacy Classic – Celebrating movement and sport at Jordan’s HBCU college basketball showcase, Propel will be supporting a dance and cheer squad in-game performance and post-game on-campus workouts.
- Multi-Year Ongoing Brand & Community Partnership – Jordan will be leading Propel’s fully integrated summer campaign to drive access to fitness in partnership with leaders in communities across the US, inspiring a movement that benefits both mind and body.
NEW YEAR, NEW LOOK FOR PROPEL
The integrated partnership comes on the heels of Propel’s eighth consecutive year of growth, and the unveiling of a new brand identity designed to reinforce how the portfolio of products supports the functional needs of everyday exercisers.
Reestablishing the brand as a modern fitness authority, Propel’s updated visual identity highlights the efficacy of the electrolyte water, backed by Gatorade science. The new dynamic design will be featured across Propel’s portfolio of offerings anchoring the brand’s purpose of providing functionality for exercisers in their moments of sweat. Through its partnership with Jordan, both on and off screen, Propel is creating more opportunities to motivate and inspire exercisers as they progress in their fitness goals.
“We want to be front and center for exercisers both functionally, with our product backed by Gatorade electrolytes, and purposefully, by creating opportunities for movement in communities,” said Anuj Bhasin, Chief Brand Officer at Gatorade Brands. “That’s why we are so excited to be working with Michael B. Jordan, someone who has been a creative partner from the start, and embodies what it means to drive forward, unlock your potential and use your platform to encourage others to do the same.”
The refreshed look and feel, which includes a new logo and design across the brand’s entire product portfolio, started rolling out early this year and is expected to be completed by summer 2023.
Credentialed by Gatorade, Propel Fitness Water is a zero-calorie, zero-sugar electrolyte water with Gatorade electrolytes to help replace what is lost in sweat. The brand’s product portfolio reaches its audience with functional offerings at points of need, from ready-to-drink bottles and powder varieties — including Immune Support with Vitamin C and Zinc to help support a healthy immune system — and a 1 Liter bottle that makes staying hydrated on the go an easy task, all to ensure there’s something to fit exercisers’ hydration needs.
About Propel Fitness Water
Propel Fitness Water is on a mission to empower exercisers in body and mind. Created by the makers of Gatorade, Propel is a zero-calorie, zero-sugar electrolyte water. At Propel, we believe that fitness is not a destination, but a way of life. It’s the path to unlocking exercisers’ strength, well-being, and empowerment – and it’s also fun! For more information, please visit PropelWater.com or follow @propelwater.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
Metro Goldwyn Mayer (MGM) is a leading entertainment company focused on the production and global distribution of film and television content across all platforms. The company owns one of the world’s deepest libraries of premium film and television content as well as the premium pay television network MGM+, which is available throughout the U.S. via cable, satellite, telco and digital distributors. In addition, MGM has investments in numerous other television channels, digital platforms and interactive ventures and is producing premium short-form content for distribution. For more information, visit www.mgm.com.
source: PepsiCo Beverages North America
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